Agenda:
Week 1
Do you have firsthand knowledge of
your products or services? Have you taken the time
to gather data from current sources of
information. Once you've done the research and
have your facts straight have you looked at your product
or service as if you were the consumer? Does your
product or services attract you as a prospective
customer?
Week 2
How is your business different from
the competition? Have you defined your niche
market? Who is your target audience or ideal
client? Is it residential, commercial or both?
What is your (USP) Unique Selling Proposition for your
business?
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Services